Lucky Farms is an independent family run business and we have been producing vegetables on Lucky Farms since 1979, supplying the fresh produce markets in Johannesburg and Pretoria. We are also one of the few fresh produce growers in the country to do our own processing, marketing the produce under our own brand, Tender Harvest.
In 2004 we started our blanching and refrigeration plant. which allows us to supply 19 different frozen products to Massmart (Makro) in Gauteng and KZN and a variety of private outlets and catering companies in Gauteng, Mpumalanga, North West and KZN. Country vegetables and mixed vegetables are our biggest lines.
The business’ turnover now consists of 58% fresh produce, 40% frozen vegetables and 2% commercial beef cattle.”
Between 70% and 80% of the vegetables the plant processes are grown on the farm, exclusively under borehole irrigation. The plant’s output is 2 500t to 3 000t of frozen produce annually. Some 600t of the frozen vegetables are kept in cold storage to ensure consistent supply throughout the year, while the rest are delivered to clients. Half the vegetables are stored in our 300t-capacity cold storage facility and the other half in commercial facilities.
An independent family business
Our frozen vegetable brand, Tender Harvest and our fresh produce brand Lucky Farms are equated with top quality and value for money.
We started branding our fresh produce market products 10 years ago. Lettuce, cauliflower, broccoli, green beans, sweetcorn are pre-packed to add as much value as possible on farm level. Cabbage, carrots and cucurbit crops are marketed in bulk packaging.”
We distribute the fresh produce ourselves within a 300km radius. We are working on becoming EurepGap compliant. Not to enter the export market, but to be level with the major chain store standard. We plan to pillow pack salads in future and are researching and costing issues such as washing and packaging lines.”
Soil and risk management
The secrets to top quality products are proper soil preparation, crop rotation, pest management and fertilisation. We generally use manure sourced from egg houses and feedlots, plus pelletised organic products and top dressing based on crop removal figures and historic soil analysis before planting.
Should you wish to order any of our products, please contact us at firstname.lastname@example.org